2017 marks another exciting chapter in the story of Singapore-based designer MAX.TAN…
2017 marks another exciting chapter in the story of Singapore-based designer MAX.TAN (http://www.max-tan.com/) ; his fusion of minimalist ideas, experimental cuts and a hint of rebellion having now captured the imagination of free spirits the world over.
So we are bubbling with excitement having chosen MAX.TAN to headline as Womenswear Designer for the 2017 Amber Lounge Singapore Fashion Show on Saturday 16 September, the prelude to a weekend of unmissable Amber Lounge entertainment at the 10^th anniversary occasion of the Singapore Grand Prix.
As ever, the Fashion Show opens with an adrenaline-fuelled appearance by F1 drivers, before Womenswear takes centre-stage, with MAX.TAN showcasing pieces from the SS17 and FW17-18 collection.
Masculinity and femininity are crafted into every MAX.TAN collection. Infused with a touch of contemporary art, the garments play with volume and modified shapes, melding oversized, undersized, deconstructed, reconstructed and transformation.
These factors form the underlying DNA of MAX.TAN. The label advocates an alternative and quiet fashion lifestyle; a free spirit who dresses to please no one but herself.
The debut collection Spring Summer 2010 Ready to Wear was listed as the top ten Spring Summer 2010 collection from premier trend reporting and forecasting website stylesight.com. The brand garnered a strong following and awareness because of its unique point of view and more recently showcased it’s Spring Summer 2016 collection at Vogue Italia’s inaugural edition of Who is on Next? Dubai, and is amongst the many Asian designers to be shortlisted for this initiative. In 2016, MAX.TAN is one of the three Singaporean designers under the Fashion Futures program, initiated by Spring Singapore and Singapore Fashion Week in partnership with CFDA.
Today, MAX.TAN is stocked in independent multi label boutiques around the world, San Francisco, Dubai, Kuwait, Ireland, Germany, Singapore, Taiwan etc.
This year, Amber Lounge celebrates 10 years of night-racing at the Singapore Grand Prix and 15 years as the ultimate VIP lifestyle experience at Formula 1’s most exhilarating Grand Prix destinations.
Amber Lounge Founder and CEO, Sonia Irvine, commented: “The designs from MAX.TAN’s Ready-To-Wear collection are like pieces of art. This is a landmark year for Amber Lounge and we want every element of our weekend in Singapore to deliver something very special. MAX.TAN certainly fits with that vision, as well as my commitment to showcasing designers whose work I personally covet. This is going to be a breathtaking show.”
In addition to the spectacular Amber Lounge FORMULA 1 Drivers Fashion Show, the SATURDAY EXTRAVAGANZA, includes a whole host of acts, including international DJs, dancers and headline sets from chart-topping sensation RAYE (http://www.raye-music.com/) , who will perform international hit after hit. Together they’ll keep the dancefloor fully lit until sunrise at the Fashion Show Afterparty. There’s no better way to celebrate an exhilarating Qualifying day at Marina Bay Circuit.
Book your seat at www.amber-lounge.com